Use Cases / Built Around Your Goal

Webinar Use Cases for Marketing, Customer Education, and Training

Lead generation, product demos and launches, customer onboarding and internal training: four jobs, one platform. Each page shows which features carry the weight for that job.

Four ways to put your webinar to work

01

Fill the room, then hand sales a clean report

Lead Generation Webinars
02

Show the product live and keep the replay working for you

Product Demos & Launches
03

Teach customers live and see who attended

Customer Training & Onboarding
04

Run the session for your team, then run it again

Internal Training & Enablement

The use cases, in practice

Run and Measure Lead Generation Webinars

Build the registration page, reach the audience with Audience Boost, run the session, follow up and read the report: registrations by source, attendance, questions and polls.

Lead generation webinars
Lead generation webinar set up with a branded landing page and registration form
  1. 01Reach
  2. 02Register
  3. 03Engage
  4. 04Review Results

The Same Six Stages

Six Stages, Whatever the Job

  1. 01

    Create

    Build the event page

  2. 02

    Promote

    Share it and reach new people

  3. 03

    Go live

    Host the conversation

  4. 04

    Engage

    Capture the signals

  5. 05

    Follow up

    Keep the momentum

  6. 06

    Measure

    Learn what worked

Every webinar passes through the same six stages; each job leans on different ones. A lead generation webinar lives on promotion and follow-up, a training session on the live stage and the attendance report.

One team can run all four on the same platform, with the same event setup, the same emails and the same report.

FAQ

Frequently Asked Questions About Webinar Use Cases

Product demos and launches, whenever the webinar is built around a reveal or a walkthrough. The registration page, reminders and follow-up work the same way as for any other webinar.

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Explore the Webinar Use Case That Fits Your Team

Pick the use case that fits your team, then compare plans for capacity and features.